Interview
Approximate Schedule
11am - Meet John, Natalie & Dave at WeWork - Kings Place, 90 York Way London, N1 9AG (This isn't our usual office space but all our meeting rooms were booked, we use ImpactHub just down the road so we'll head there in the afternoon). See below for an outline of what we'd like to chat about.
1pm - Break for lunch. Ask us anything, a good opportunity for us to get to know each other.
2:30-4pm - ImpactHub for informal chats with a combination of Dave (Tech Lead), Silvia (Head of UX), Jack (Associate Product Manager), Francisco (Marketing Manager) & Anjum (Principal Engineer).
Some Background
What is the highest priority goal we are trying to achieve over the next 6 months:
Get as close to 100% ROAS as possible in week 1 of a user signing up
Increase our organic acquisition from the current +-20% to as close to our long term goal of +-70% as possible.
Why is that the highest priority:
- Before we can scale our userbase though paid acquisition, we need to cover as much of our CAC (registered user) as possible from Birda+ subscriptions. To do that we need to:
- Acquire quality paid and organic traffic that are more likely to subscribe to Birda+
- Have an efficient onboarding flow that maximises the proportion of new users starting Birda+ trials
- Optimise the product so that as many people as possible convert on the Birda+ trial
Why are we hiring for this role:
- Introduce more structure to the product team
- Improve our understanding of our users and product/market fit
- Improve retention and engagement
- Improve monetisation of the product
- Increase organic growth through referrals
The Interview:
Below are some things that we'd like to chat through in the interview, we're not looking for formal presentations, just an understanding of the processes that you went through at Relive and your thoughts on how you could tackle things at Birda.
How you solved similar problems to ours at Relive
We've touched on this already but can you talk us through how you:
- Acquired quality users that were more likely to subscribe
- Made changes to Relive's onboarding flow to maximise the proportion of new users starting Relive trials
- Made changes to improve trial conversions
Referrals
We want to introduce a referral program to incentivise people for inviting new users. We think this could work for our general users as well as for professional users (e.g. bird guides taking paying guests on bird walks/tours). We know that Relive has had great success with organic growth from word-of-mouth so we would love to hear your ideas on how you might tackle this. Ideally we'd get something simple up and running in the short term but also thinking about a longer-term strategy.
User Journey Exercise
Having just launched our new onboarding flow, we are starting to map out a better user journey of a new user joining Birda, with more data points than before. Please talk us through your understanding of our new user journey from initial awareness to becoming a loyal user. Try and identify any pain points your foresee and suggest improvements or growth tactics at each stage of the journey.
Data Analysis
We'll go through some of our Mixpanel dashboards, and have an open discussion on the data and how we could drive growth.
Your First Month at Birda
It would be great to hear about what your first month would look like. What you'd like to achieve and what your process would be.